Developing new products or services through innovation

Creating a culture of innovation is very important to many organizations seeking to innovate. They want to not only develop new product, service, or marketing ideas, but also innovative continuously. This requires a “culture of innovation.”

Karl Ulrich, Wharton Professor of Operations and Information Management and Director of the Wharton Innovation Group, talks to alumni about creating a culture of innovation during the Seattle stop of the Knowledge for Action Lifelong Learning Tour.