Many companies struggle to innovate their products and services to better fit their customers’ needs and desires. Luckily, there are resources out there that can help you analyze how well your company is performing and what areas you need to improve. Lately, we’ve been interested in using AI to develop a Culture of Innovation Assessment and Design Thinking Self-Assessment. There are even more rigorous, valid, and reliable assessments out there in this field. Today we’re sharing top innovation assessments you can take online to help you gain insights into your company’s efforts.

1. Innovation Impact

Realise the transformative potential of design thinking 

The Innovation Impact™ assessment helps teams quickly identify the specific behaviours that will lead to improved innovation results as well as tap into the diversity of strengths on their team. Click here to take the assessment.
Innovation Impact Assessment Report
The Innovation Impact™ assessment was developed in partnership with leading author and educator Prof. Jeanne Liedtka (University of Virginia, Darden School of Business) and co-authors Karen Hold and Jessica Edridge.    Based on over a decade of research with 100s of organizations, it helps teams develop lasting mindsets that consistently result in better, more innovative outcomes.
  • 44 intuitive questions
  • No design or innovation experience required
  • Questions based on frequency of observable behaviors
  • Takes 15 minutes to complete online

2. Innovator Scorecard

This tool is free to complete and you receive a visual pdf that shows your results and helps you learn what you might do. This scorecard is broken down into 6 levers of Innovation leadership and your score is classified as high (you’re doing great), medium (still lots of headroom) and low (huge opportunity to move the needle). Click here to take the assessment.

innovator scorecard assessment surveyThe Innovation Scorecard areas of focus for innovation behavior change are:

I. Motivation

Strategy: How well do you align your business on innovation priorities?

Feedback: How well do you help teams progress and adapt?

II. Opportunity

Systems: How successfully do you make resources available?

Support: How good are you at nurturing a culture of action?

III. Capability

Skills: How good are you at embedding the problem solving skills?

Talent: How intentional are you about assembling the right teams?

3. Innovation Styles

This assessment helps organizations understand the ways in which they need to innovate. It also discusses what approaches work best for them based on their behavior and company culture. Click here to take this innovation assessment questionnaire.

4. InnovationPoint

This preliminary assessment helps you move beyond what you believe about your company’s innovation. The assessment compares your performance about 10 key elements of innovation, so that you can identify how to better improve your processes moving forward. Click here to take the assessment.

5. Innovation You

Innovation You provides 3 custom assessments for individuals, groups, and a thorough deep assessment for either. The process will gain you some insights into how you work with others as well as an individual. Click here to take the assessment.


CIMS provides multiple innovation assessments, including two of interest. One is focused on analyzing what is going wrong with your innovation management processes. The other can teach you how to encourage a culture of innovation at your company. You can find the assessments here.

7. HBR

The last test on this list is from the Harvard Business Review and helps you determine if your company is actually capable and ready to innovate. Click here to take this corporate innovation assessment now.

8. The Basadur Profile

Individual assessments can help you to identify organizational talent needs and individual opportunities for innovation focus from specific people. The Basadur Profile assesses individuals to identify which of the four key problem solving styles they prefer: Implementer, Generator, Optimizer, or Conceptualizer. This approach can be helpful for assessing individual preferences for key aspects of the innovation process, and to then form teams with a balance of profiles. You can learn more here.

Contact us at [email protected] to get in touch with a specialist about applying innovation assessments.

An interesting approach I am experimenting with is using AI to gain insight from the synthesis of multiple assessments I’ve taken. If you’ve taken various self-assessments, the self-assessment coach GPT can help you combine, interpret, and apply insights from different assessments, and create a personalized summary report for you with comprehensive insights and a development plan. We did this recently combining our Innovation Impact, StrengthsFinder, MBTI, and DISC results. I found the consolidated insights to be shockingly accurate from the various sources.

At the end of the day, innovation requires a sustained, purposeful approach. Ideation and creativity can’t be limited to your company’s designated innovation lab, but should instead be spread throughout the culture of your organization.

Find more articles related to innovation processes on our innovation resources blog.