Find Jobs to Be Done framework training resources.

Jobs to be Done Framework Training

Learn about this innovation framework and find training resources, articles, tips, and more.

JTBD (or Jobs to Be Done) is a theory that describes consumer action. Consumers buy products and services to get jobs done – and while the individual products/services come and go, the underlying job-to-be-done remains. In the innovation process, this really comes down to trying to find better ways of accomplishing this JTBD, rather than focusing on the product itself. This theory is tied deeply into understanding your customer or end user’s needs and determining where and how they are currently being unmet. Ultimately, organizations can use the JTBD framework to get a better understanding of what their market wants or needs and create a more compelling customer experience. In this blog post, we’ll share helpful resources for Jobs to Be Done framework training, including expert articles, videos, and books to check out.

Clayton Christensen Milkshake Video explaining JTBD

The most popular story about what Jobs to Be Done is comes from the late Clayton Christensen. A customer is hiring a milkshake to do a job for them. What is it? Maybe it isn’t nourishment but maybe it is to keep them occupied on a long commute. Give the video a watch to hear this powerful story explaining the “hiring for a job” concept.

Jobs to Be Done Books, Toolkits, Videos, Guides

1. JTBD Canvas

This downloadable canvas template features space to brainstorm for your own product/service challenge using the framework as a guide.

2. Case Studies

Learn how other organizations have taken this framework to understand their customers better and improve their own services or products based on these needs.

3. The Jobs to Be Done Playbook: Align Your Markets, Organization, and Strategy Around Customer Needs 

This book by Jim Kalbach is one of the definite guides to using these theories in your own innovation projects and workflows. Inside, you’ll find invaluable techniques and tips to build successful products or services your customers are looking for.

4. Jobs to Be Done: A Roadmap for Customer-Centered Innovation

This book by Stephen Wunker promises to teach you how to unlock customer insights that drive innovation. You’ll discover how to sort valuable insights from less useful customer data, dig into the underlying “why” of consumer behavior, generate better ideas in brainstorming sessions, work customer insights into the design process, and much more.

5. Miro Templates

Popular digital whiteboard tool Miro offers two templates related to the JTBD framework: For Project Managers and Constructing Need Statements. The first contains resources specifically for project managers leading their team, including sections for customer interview prep, a potential matrix, and more. The second template specifically guides you through creating need statements to drive innovation and design projects.

6. How to Identify Customer Needs Video

This YouTube video from thrv: JTBD Innovation explores how to identify customer needs as the first step of the process of innovation. Their channel also includes many other videos related to the theory that can be useful for organizations just getting started with applying the framework to their own consumer challenges and needs.

7. Podcast

Bob Moesta and Chris Spiek lead a 33-episode podcast discussing the JTBD framework as related to product design, marketing, business strategy, and technology.

Jobs to Be Done Training Conclusion

These JTBD training resources can be used to understand this unique framework for innovation and product/service development. Contact us for workshops and training to bring innovation to life in your organization.

Leave A Response

* Denotes Required Field