This Agile Innovation Advisors Jobs-to-be-Done (JTBD) Foundation Workshop Series is a jobs-to-be-done program that you can bring to your organization. Learn to unlock the power of jobs-to-be-done to stop wasting time on solutions your customers don’t want.

JTBD is a leading framework for improving product messaging and positioning, prioritizing product roadmaps, improving the customer experience, and focusing your innovation efforts.

Through JTBD workshops, you can learn how to:
🎯 Define the real market your product competes in
🔍 Decode what a true customer need is
🔥 Be confident you have identified all of the needs of your customers
💡 Identify the needs that will have the biggest impact on your customers and your company’s growth

Contact us about JTBD training, workshops, and other programs for your organization. Watch the videos below to learn the foundations of Jobs-to-be-Done.

JTBD Session 1: Why JTBD?

Discover the fundamental reasons behind the power of the jobs-to-be-done framework and how it can reshape your approach to understanding your customers.

JTBD Session 2: For Whom Are You Creating Value?

​Learn how to define a target market using the jobs-to-be-done framework and the importance of considering the full market ecosystem.


JTBD Session 3: What Job Is Your Customer Trying to Get Done?

Explore the core concept of “jobs” in JTBD and learn the six rules that jobs must adhere to. We’ll test your JTBD skills by comparing strong and weak job statements.


JTBD Session 4: What Is a Job Map?

​Experience the art of deconstructing a job into steps to ensure you have a complete picture of what matters to your customer.


JTBD Session 5: What Is a Need?

​Delve into the essence of customer needs and learn how to identify and define them effectively. This is a critical step in successfully applying JTBD.


JTBD Session 6: What Is a Market Opportunity?

​Learn how to create a heat map of market opportunity, enabling you to make smarter strategic decisions. Also, learn a third step in the JTBD approach we pioneered to add insights and drive rapid solution development.


JTBD Conclusion – Jobs to be Done Programs from Agile Innovation Advisors

The Agile Innovation Advisors Jobs-to-be-Done (JTBD) Foundation Workshop Series presents a unique opportunity for organizations to deeply understand and effectively apply the JTBD framework. By participating in these workshops, your team will gain the skills and insights necessary to focus on creating solutions that truly meet customer needs, ensuring that your efforts are aligned with market demands and customer desires.

Each seminar in the series builds upon the last, offering a holistic view of the JTBD approach. From understanding the foundational principles in “Why JTBD?” to exploring market opportunities and adding insights for solution development, the series covers all aspects necessary for a comprehensive understanding of the JTBD framework.

By the end of the workshop series, you will be equipped with the tools to:

  • Clearly define the market your product competes in.
  • Understand and articulate your customers’ true needs.
  • Identify the most impactful needs for your customers and business.
  • Develop solutions that are not only innovative but also deeply resonate with your target audience.

The embedded videos provide further insights and examples, bringing the concepts to life and enhancing your learning experience. Embracing the JTBD framework through this workshop series will empower your organization to innovate with purpose, drive growth, and deliver products and services that truly make a difference in the lives of your customers.

Take the first step towards transforming your approach to innovation and customer understanding by learning the JTBD foundations and get your Jobs to be Done questions answered. Your journey towards more effective, customer-centered solutions starts here.

Contact us for JTBD training and workshops to bring innovation to life in your organization.