Description of Columbia Business School Video: At the BRITE ’13 conference, David Rogers, Executive Director of BRITE, speaks to the power of “big data” generated by a world of social networks, mobile computing, and billions of smart sensors. Big data poses new challenges, and demands new kinds of leadership from CEOs and marketers alike. But for the businesses that can integrate human creativity with the power of algorithms, big data will spur incredible innovations and provide the answers to some of marketing’s most vexing questions

The BRITE conference on brands, innovation and technology is hosted by the Center on Global Brand Leadership at Columbia Business School.