Intrapreneur Definition & Meaning
Intrapreneurship is a newer concept to define. Here is what it being an intrapreneur means to us.
Characteristics of an Intrapreneur
- An intrapreneur is someone who acts and thinks like an entrepreneur but who works in an organization and for their organization rather than owning their own organization.
- An intrapreneur is an innovator within an organization who creates, develops, validates, and moves forward new innovations for their organization.
- An intrapreneur develops innovations within and for their organization using entrepreneurial methods…such as moving with agility, operating lean, design thinking, failing (and learning) fast, starting with few resources, gaining funding, market validation, finding first users and customers, etc.
- An intrapreneur may have more freedom and license to fail (and learn) than traditional organization employees. They may even have unique financial compensation structures tied to the success of the innovations they start.
- An intrapreneur’s work environment may have features of a start-up within the traditional organization. More of a “start-up culture” of innovation is preferred for intrapreneurship. Some intrapreneurs may even be situated in an innovation lab within the organization and operate outside of traditional profit and loss expectations since they are working more towards more disruptive or breakthrough future growth (like a start-up) vs. immediate, month-to-month incremental improvement.
Intrapreneurship is a concept that is gaining popularity as entrepreneurial methods (especially Lean Startup) have also become popular for larger organizations and their leaders. Organizations have seen the need for their employees to operate more like entrepreneurs for their organization due to the rapid pace of change, declining resources, and new opportunities that need to be acted on quickly. Just as innovation is becoming mandatory for survival for organizations, intrapreneurs are those that take risk and reap rewards within an organization for the innovations they help to foster. The innovations could be for anything…new products, services, marketing, business models, strategies, processes, customer value, etc. As organizations adopt the language of intrapreneurship, greater work towards meaning and definition will be beneficial. Please leave a comment to share what intrepreneurship or being an intrepreneur mean to you or how you would define or explain it.
We will be hosting an intrapreneurship training webinar on How to Build your Personal Brand Inside & Outside your Organization: Proven techniques to become a better intrapreneur and help your organization, others, and yourself.
Our intrapreneurship training online is available now to guide you through the process as an intrapreneur to help you generate and develop “intrapreneurial” ideas for your organization that leverage your own strengths, interests as well as customer needs and organizational strategy.
We also offer live workshops ranging from 2 hours to 3 days to help develop intrapreneurship skills for organizational innovators. You’ll learn entrepreneurial techniques and tools to apply immediately into your work at your company. You will also be guided through the process of generating, developing, and designing an intrapreneurial innovation you can take action on, validate, and launch for your organization. Learn more about our intrapreneurship workshops for innovation.