Pretotyping to Build The Right It from Alberto Savoia at Stanford
Alberto Savoia and I presented at a conference a couple of years ago in Napa Valley. I remember being very interested in the “pretoyping” concept that he shared in his talk. I think it can be helpful for organizations moving into the action stage for the innovations they’ve conceived. It’s a great technique for the…
How to integrate pricing into a Design Sprint
Companies pour billions of dollars into designing and building products and services, yet frequently struggle to monetize them. 72% of innovations fail to meet their financial targets or fail entirely. Price is such an integral part of product design yet is often overlooked until an MVP has been fully formed and perhaps even road-tested. Organisations…
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