Description of Milken Institute Video: David Kelley and Tom Kelley of IDEO
Moderated by Patrick Adams of Secret Weapon Marketing
October 24, 2013
Santa Monica

They designed the first Apple mouse and created one of the first educational iPad apps. They developed a heart defibrillator that gives voice and visual instructions on how to use it. They’re helping improve access to safe drinking water in the developing world. And now they’ve written the book “Creative Confidence: Unleashing the Creative Potential Within Us All.”
At this Milken Institute Forum, David and Tom Kelley – brothers who are the driving force behind the storied design firm IDEO – will discuss their book, their human-centered approach to design and the genesis of some of their favorite projects.

In “Creative Confidence,” these innovators argue that there’s no such thing as haves and have-nots when it comes to creativity. Often squelched in childhood, creativity can be coaxed from adults if approached the right way. “Creativity is something you practice, not just a talent you’re born with,” the authors say. “The process may feel a little uncomfortable at first, but … the discomfort quickly fades away and is replaced with new confidence and capabilities.”