Description of Stanford Business School Video: Qualcomm CEO Dr. Paul E. Jacobs explains why sharing the vision for the company, rather than a detailed strategic plan, is the best way to go about being an innovative company. In the event of running into an obstacle, workers can get a sense for what they should do by aligning their decisions with the overarching vision for the firm.

Qualcomm is a global semiconductor company that designs, manufactures and markets digital wireless telecommunications products and services.

Jacobs presentation was part of the Global Speaker Series at the Stanford Graduate School of Business.