Books & Videos

Blog articles featuring reading lists and video content.

Columbia Business School Video: Creating a Culture of Rapid Experimentation

Books & Videos

At the BRITE ’13 conference, Kaaren Hanson, Vice President of Design Innovation, Intuit, talks about how to build successful innovative campaigns in your company by empowering employees at all levels to run fast, cheap experiments, and challenging them to bring that learning and data into the discussion, allowing the best ideas to win out.

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