Description of Columbia Business School Video: At the BRITE ’13 conference, Kaaren Hanson, Vice President of Design Innovation, Intuit, talks about how to build successful innovative campaigns in your company by empowering employees at all levels to run fast, cheap experiments, and challenging them to bring that learning and data into the discussion, allowing the best ideas to win out.

The BRITE conference on brands, innovation and technology is hosted by the Center on Global Brand Leadership at Columbia Business School.