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Marketing

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Co-creating for marketing success: Why customers are the new marketing agency

Launching a campaign to customers is nerve-wracking for even the most established marketing department. An epic amount of work has led to this point: research, strategy, endless meetings, creative, testing

How Co-Innovation will Impact the Marketing Department

Open Innovation up to now Many of the critics of Open Innovation cite the lack of novelty of the notion, as the most important weakness of the idea itself. This is

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