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Stanford University Video: Consumers and Brands in the Digital Age by Tina Wells

Stanford University Video: Consumers and Brands in the Digital Age by Tina Wells

Stanford University Entrepreneurship Corner video stated description: Tina Wells, founder and CEO of Buzz Marketing Group, answers questions on trend-spotting, ethics in marketing and new approaches to audience engagement. Wells also tells the story of her journey from school-age entrepreneur to leading a firm that helps companies create ways for consumers to express their true experiences with brands.

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