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Co-creation

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4 inspiring ways the most innovative organisations use co-creation

A survey of top global companies by Innovation Leader found that 61% of big companies regularly team-up with suppliers, distributors, partners and franchisees to innovate. 58% work directly with customers
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Co-creating for marketing success: Why customers are the new marketing agency

Launching a campaign to customers is nerve-wracking for even the most established marketing department. An epic amount of work has led to this point: research, strategy, endless meetings, creative, testing

Supply chain innovation: Using co-creation to unlock hidden value

    There’s no such thing as “too efficient”. There’s always room for improvement. It’s why businesses are forever under pressure to deliver on new operational efficiencies whether through reducing costs or

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