How to Make What People Want: CLICK book from Jake Knapp & John Zeratsky
The highly anticipated new book Click was released! What a guide to how we can innovate and work in 2025. Start with the foundation. It's a simple, enjoyable, (and even funny) read from Jake Knapp and fellow University of Wisconsin-Madison alum John Zeratsky. They also wrote the book Sprint which is one of my favorites too! Their work on the design sprint has really been monumental in my field of design thinking and innovation. Definitely check out the new book and focus on something important...making something people actually want!
